Online marketing is now, as it ever was, a force to be reckoned with. But while popup ads and sponsored search results are what most people think of as online marketing, the truth is much more organic.
In fact, almost three quarters of people who use regularly use search engines say they avoid any paid advertisements and what they consider to be traditional online marketing, choosing instead to focus on purely organic links, endorsed and supported by users like themselves, and not bought and paid for by advertising companies. When Google arranges a page of results from any search, the ranking is determined in part by the results that people, performing similar searches, have already found to be useful.
Thats all well and good for the best cat pictures, but what does it mean for online marketing experts? It means that organic links are good for business. 75 percent of people performing Google searches never click forward to page two, most often finding what they want on the very first page of results. But how does a business generate more organic links, thus rising in the search rankings? By finding a high quality SEO reseller program with a proven track record of success.
The numbers bear out this decision. For a traditional paper and stamp direct marketing campaign, a typical close rate is around 1.7 percent . But for online marketing the typical close rate for an SEO lead, one that has been brought to your site by a Google search bolstered by quality content and higher visibility, is over eight and a half times higher than a print mail lead. By optimizing your site for search engines, you can reach out and find the people who trying to reach out and find you.
While it should come as no surprise that SEO online marketing strategies work online, it does not necessarily mean that there is not way they can help your local brick and mortar storefront business as well. With the proliferation of smartphones and tablets, mobile computing is shaping a public that is more and more informed about the choices they make. Combining the most helpful and relevant keywords and information with your local availability can be the surest way to steer people off the street and through your door.
The Internet is not going anywhere, and neither is SEO reselling. Optimizing your website to generate the most traffic is the best thing you can do for both your online business and your local storefront. The more people know about you, the more people will buy from you, and the more people will talk about you. So even more people know about you. Et al.
