It shouldn’t be a surprise that almost 40 percent of customers in the retail industry online come from search engines. The internet has drastically altered the way the retail industry approaches marketing and advertisement campaigns. Recognizing these trends is the first step towards discovering opportunities, and SEO programs are used by resellers to earn additional income online. The foundation for internet marketing is search engine optimization, which must be outsourced in order for website owners to have the chance to compete on a level playing field. The fact of the matter is there are too many competitors outsource search engine optimization.
The growing popularity of mobile devices is also impacting how retailers approach marketing campaigns. In fact, 64 percent of the people who use smart phones shop online and make purchases with their mobile devices. Both tablet PCs and smart phones are give people the ability to shop online from anywhere around the world, and brick and mortar businesses should recognize these trends. Finding the top SEO programs is crucial if you’re a business owner online. The top SEO programs are offered by experienced and reputable marketing firms. Reading reviews and testimonials is only one way to gauge how professional a marketing firm is.
Forrester Research says online sales in the retail sector are expected to grow through 2016. It’s important for business owners to get involved with the exposure they can receive online if they haven’t already. Outsourcing SEO and paying attention to these marketing trends is crucial for any entrepreneur, business owner, and independent contractors. Even social marketing is creating waves online because of the popularity of sites like Facebook and Twitter. Around 30 percent of people who run a business online are outsourcing part of their social media marketing strategies. More information about SEO and SMM can be discovered on marketing forums and social media sites.