f you are searching for a company to entrust with your internet marketing needs, you might be a little confused as to what the term private label SEO means, and why it should matter. In a nutshell, private label SEO, which is often referred to as white label SEO, refers to the internationally recognized ethical tactics that may be used on legitimate search engines to boost the rankings of a given website. Straying from the private label SEO path into black hat or black label SEO methods can have severe consequences for your business and online reputation, as nearly all search engines have sophisticated algorithms that can and will quickly detect those users who try to cheat the system.
If you are worried about whether or not the methods being used by a potential reseller of yours are completely compliant with private label SEO standards, do a bit of research on your own. You can also ask the reseller nicely about how their methods comply with Reseller SEO ethics, and any reseller worth their salt should be more than happy to explain each part of their plan to you, and how it is perfectly compliant with worldwide ethical standards. If any so called private label SEO firm tries to dodge this question at all, it is best to give them a pass. Your online reputation is too important to gamble with.
Another thing you can do in order to research the reputation of any private label SEO firm to verify their mettle is to look for any red flags on file with a well known consumer protection site. While the absence of any negative or iffy feedback on these sites does not necessarily in itself indicate the absence of black hat SEO tactics, it is often a very good sign when no such things are found.