How Search Engine Optimization Helps Businesses Gain Exposure

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Search engine optimization is without a doubt one of the most influential internet marketing tools out there today. Since search engines are so widely used to link up customers with businesses who sell the products or services for which they search, it makes sense for a business to invest in search engine optimization, which helps to increase the business’ ranking on search engine result pages and overall boosts the business’ web presence.

Interestingly, about 75 percent of people who perform an internet search find what they are looking for on the first search engine result page. That means the Continue reading “How Search Engine Optimization Helps Businesses Gain Exposure”